NEWS » Tourists love Italy

Tourists love Italy

The just concluded year has been a year of records for Italian tourism. More than 50 million tourists visited Italy in 2017 generating €200 million in revenue, an increase of around 5 million visitors and €20 million from 2016.

Italy is going against the trend in relation to the rest of Europe, because for the fourth consecutive year tourism recorded double-digit growth rates, especially in the southern regions. 

The region with the largest number of visitors in 2017 was Lazio, with around 23 million visitors, followed by Campania with around 8.7 million. The third was Tuscany with about 7 million visitors.

The most visited site remained the Colosseum, with more than 7 million people visiting the monument in 2017, followed by Pompeii (3.4 million), the Uffizi Gallery (2.2 million), the Accademia Gallery in Florence (1.6 million) and Castel Sant’Angelo (1.1 million).

There was also a strong increase in ticket sales for museums and archaeological sites, including: Palazzo Pitti (23 per cent); the Royal Palace of Caserta (23 per cent); Ercolano (17 per cent); the National Archaeological Museum in Naples (16 per cent); and Paestum (15 per cent).

There was also a rise in the number of visitors to: the Musei Reali di Torino (15 per cent); Miramare Castle in Trieste (14 per cent); and the National Gallery of Modern and Contemporary Art (54 per cent).

According to Confesercenti the trend of growth was 4.2% compared to 2016. A great success for the Italian tourism sector which is responsible for 10% of the country’s GDP. In spite of this success, there are still many problems affecting the Italian tourism industry: high fiscal pressure on tourists; activities carried out ignoring regulations; lack of efficient logistical connections, especially towards extra European countries which represent future tourism for Italy.

The World Tourism rankings are compiled by the United Nations World Tourism Organization 2017 data are not yet available. In 2016, there were 1.235 billion international tourist arrivals worldwide, with a growth of 4% as compared to 1.186 billion in 2015. In 2016 the top 10 international tourism destinations for international tourists’ arrival were: France (82.6 million); United States (75.6 million); Spain (75.6 million); China (59.3 million); Italy (52.4 million); United Kingdom (35.8 million); Germany (35.6 million); Mexico (35.0 million); Thailand (32.6 million); Malaysia (26.8 million).   

Eurostat reported that there were over 608 thousand tourist accommodation establishments active within the EU-28 in 2016 and that together they provided more than 31 million bed places. Nearly one third (32.2 %) of all the bed places in the EU-28 were concentrated in just two of the EU Member States, namely France (5.1 million bed places) and Italy (4.9 million bed places), followed by the United Kingdom, Spain and Germany.

Giulia Lombardo

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