GIOVENTU » ME the made in Italy electric scooter available soon

ME the made in Italy electric scooter available soon

ME the 100% made in Italy electric scooter will be on the market in March. ME is the acrimonious of Motorino elettrico, Electric scooter.


Its secret is the material: Smc, Sheet moulding compound, a compound of resins not containing metal parts but particularly resistant, elastic and, extremely light. The scooter, complete with batteries, weighs only 90 kg (against 150 of the competitors). The ME scooter is expected to have a range of 80 kilometres with a top speed of 45 kph. Equipped with a lithium battery which can be easily removed from under the seat (in this way in five hours it can be recharged at home, or in a garage equipped with an electrical outlet).


The agency “Rossa” took almost three years to realize the project. The headquarters of the communications agency “Rossa” is in Brescia, near the vineyards of Franciacorta. 


ME Electric Scooter raised €300,000 in Equity Crowdfunding. Investors purchased shares via “Tip Ventures”. It was the second round of equity crowdfunding for the company.  Pre-money valuation of ME Group was set at €1.2 million.


Veronica Franzini, Group President of Me said that the idea of the electric scooter arose because they had a client who imported electric scooters from Asia. These scooters were ugly and heavy, so they realized that there was a market for a beautiful, safe and environmentally friendly product. The idea was then to build a small electric moped totally made in Italy, from the design to the structural realization. 


Thus, the group involved a cooperative of Brescia, the Scalvenzi, which originally produced agricultural vehicles, and also the Ved a company with long experience in automotive engineering.

The 80% of the production process is in the moulding of parts of the scooter, which is then assembled. The group has so far invested 1.5 million Euros in the project and the most expensive activity has been the mould making, carried out by a company in Bergamo. The components of the scooter are instead assembled in Milan. The components are simple to assemble using Allen screws and for this reason the company is studying a series of coloured interchangeable covers similar to the concept of those of mobile phones.


It's difficult to predict the success the scooter will have in Italy, but it could definitely represent a valid environmental friendly alternative in pollution struck Italian cities.


Giulia Lombardo

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