NEWS » Italians to spend an average 171 euros on Xmas gifts

Italians to spend an average 171 euros on Xmas gifts

Another low budget Christmas for Italians!

As The newspaper “Repubblica” reported, the last research of “Coldiretti” showed that this year the budget for gifts will fall by 5%. Italian families will spend on an average € 171. For 70% of Italians it will be a modest Christmas, also because 90.9 % of the Christmas bonuses will go away in taxes, utility bills and mortgages. 

Despite of the crisis Italians have no intention of giving up on gifts! 9 out of 10 will buy gifts, but they’ll be cheaper and made in Italy, to support businesses in difficulty, and show solidarity towards those who continue to lose their jobs.

According to research by “Confcommercio”, over 69% of respondents think that Christmas will be celebrated in a humble way (last year the percentage was 66.4%), but the 85.8% of respondents will buy gifts (it was 86.3 in 2012), even though 47% feel poorer than last year.  

Spending less will be an obliged choice because for the second year in a row the Christmas bonus will drop with a cut of 0.9%, in total € 300 million less than last year.

Even so, the percentage of those, especially under the age of 34, who claim not to be willing to shop for Christmas gifts, increased from 13.7% in 2012 to 14.2 % this year. Yet, more than one out of two Italians consider Christmas shopping a necessary and pleasant expense.

The crisis and the uncertainty towards the future are restraining expenditures, also because almost half of the consumers judge their economic condition worse than a year ago.

The crisis pushes 63 % of Italians to buy gifts made in Italy, also to help the national economy, or provide more job opportunities in a difficult time of trouble that is leading to the closure of many businesses and the loss of jobs. A form of solidarity that is in accordance with the spirit of Christmas. As many as 75 % of Italians have said that they will not buy products made with child labour and 65 % said they won’t buy those products which do not respect the environment. In this context, a great interest is devoted to traditional baskets of local products, which must not be transported over long distances with means of transport that cause pollution. 

Giulia Lombardo

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