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Blue Wine Anyone?

Blue wine? Why not? A mix of Curacao (a liqueur flavoured with the dried peel of the Iarha citrus fruit, grown on the island of Curaçao), peach and prosecco may be sold in the next months in Italy.

 

The reaction of wine purists was harsh as they said it was an insult to national tradition.

 

“Blumond”, the mix of curacao, peach and prosecco is already sold in countries such as China and America for 20 euros a bottle. The Tuscan firm Fratelli Saraceni plans to launch it in Sicily next month. The sparkling wine may not qualify to be called wine because it has 7 per cent alcohol proof which is below the 10 per cent required for it to be called wine. For this reason according to experts  Blumond will have to be labelled as an “aromatised cocktail’” a “long drink” or “aperitif’.

 

The drink was named after the Blumond blue diamond and is conceived to be used for those special occasion in which one requires an extravagant drink.  Fratelli Saraceni say that Blumond, which costs 20 euros (£16) a bottle, is an excellent drink to be served as an aperitif before the main course.


By the end of the year they aim to sell it also in Rome and Milan. So far Blumond has been a success in countries like China where it was served at weddings. Last year £675,000 worth of Blumond was sold in the US and in the first quarter of this year £151,000 was sold in Australia.

 

If the Italians won't like Blumond then British may. Fratelli Saraceni are in talks to begin selling it for weddings and special occasions in the UK.

 

Fratelli Saraceni has already released a bright orange coloured drink called Volare which is a blend of sweet pink grapefruit and Pinot Grigio.

 

Another drink is called “Mario” which is a bright yellow sparkling Lemoncello made with Prosecco and Sicilian premium lemons.

 

The blue wine is not a complete novelty. Last year a Spanish company launched another blue wine, Gïk Blue which combined red and white grapes with organic pigments and flavours to produce a sweet taste and the blue colour. 

 

Even though Gïk Blue's creators suggested to forget everything you know about wine before trying it, blue wine is very likely to be just a temporary trend.

 

 

Giulia Lombardo

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