NEWS » Attendances up at Vinitaly

Attendances up at Vinitaly



“Vinitaly”, the international wine exhibition held inVerona every year has just concluded.


The four days event, from the 6th to the 9th of April 2013, was attended by 148 thousand people, including 53 thousand visitors from
20 countries. The 6% increase in the total number of visitors was an important result for one of the major “Made in Italy” sectors that still drives the
country's balance of trade, as well as providing employment and income in local areas.

The crisis in domestic consumption and the development of foreign markets pushed the industry towards an innovation that enhances the distinctiveness of the product and the link with the territory and the local culture to win the competition in the global market.

Many were the novelties presented in this year’s edition, from the first “Spumante” with gold powder to the diet one. Moreover, wine aged
in the depths of the sea or in the glaciers at 2.700 metres of altitude, but also the return of the wine of the Celts according to ancient documented historical
productions.

The international involvement has increase by 10% over 2012. Visitors included specialized international operators and buyers not only from traditional markets but also from emerging countries, where there is growing interest in Italian wine, such as China and Russia.

Even more journalists attended the event: 2,643 from 47 countries compared to 2,494 from 42 nations in 2012.

“Vinitaly 2013” also saw the launch of the first “Energy and Wine Industry Observatory”, with the intention of taking stock of the current situation and forecast future developments in the field of sustainability, best practices and "smart" applications in the production cycle, from the vineyard to the bottle. 

“Vinitaly 2014” edition is already scheduled for the 6th to the 9th of April and it will welcome the debut of “VinitalyBio”, a new section of the exhibition dedicated to certified organic wines organized in partnership with “FederBio”.

Giulia Lombardo

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